Here in Open Road Towers, we have an almost unquenchable thirst for knowledge. The latest outside speaker to visit us to slake our parched throats (so to speak) was Nick Waddell, Head of Communications at the UK National Screening Committee, who came into speak to us yesterday afternoon over tea and cake. He gave us [...]
You win some, you lose some
It is so easy to pick out bad examples that really effective PR can sometimes slip by unnoticed, so I wanted to congratulate Argos on a nifty bit of comms footwork this week. For the last week or so, the Evening Standard has been running a campaign to highlight the shockingly low levels of childhood [...]
Tweet of the Week
With all of the sleaze in the news over the last few weeks, it’s been an incredibly difficult task to keep the team’s chosen tweets to an acceptable professional standard. However, there’s one tweet on the matter which we feel stands out for its comment on the difficulties posed by advances in communications technology to [...]
Project Volvo….
Great bit of reaction from the Volvo Regional President to the news that the Balls/ Brown plot to overthrow Tony Blair had the codename ‘Project Volvo’. Turns out he doesn’t think it’s a compliment ….. Volvo press release below: —- PROJECT VOLVO - IT JUST SHOWS HOW OUT OF TOUCH SENIOR POLITICIANS WERE. Leaked documents labelled Project Volvo, revealed today, that outline a plot to [...]
How to do the Today Programme
GSK Chief Exec, Andrew Witty went on the Today Programme this morning to discuss the company’s plans to supply the expensive rotavirus vaccine (used for prevention of severe diarrhoea in children) at cost price in developing countries. While this sounds like a good news story for GSK, Witty had to deal with some very tough [...]
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