Hyundai managed to kill two birds with one stone, conducting a very thorough quality assessment of its new hatchbatch, whilst satiating the public’s incessant demand for funny animal stories at the same time. 40 cheeky monkeys were challenged to pull the brand new car apart at Knowsley safari park in Merseyside. We’re not sure how [...]
Elections fever
In years past you might have found me as a bleary eyed election agent, staring at piles of ballot papers and trying to second guess the results, having just pulled a 23 hour polling day and evening count. This year, without much regret, I am having a break from electioneering and writing this from the [...]
Geeks Corner: Don’t be a Klouchebag
Those of you who are au fait with social media will have heard about the various free ‘online influence’ measurement tools out there. Klout, Peerindex and Kred are the best known. If you are less than impressed with services that encourage social media obsessives to spend yet more time on twitter then Klouchebag is for [...]
Good PR – in praise of giant novelty items
When a PR stunt involving a giant *thing* goes well, it really goes well. So hats off to Pimms for a stunning job on this one. They created the world’s largest deckchair, plonked it on a beach and waited until the regular round of print press heatwave stories. Cue coverage from the Daily Mail, Metro, [...]
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