A long time ago in a galaxy far, far away, Lego made a video that will appeal to all Star Wars fans – Darth Vader and Luke celebrate father’s day together.  It’s even cuter than a Wookie.

In an effort to restore a degree of unity to the Conservative position on Europe, the party today launched a pro referendum campaign site, restating their desire for an ‘in-out’ referendum before the end of 2017.

The design aint bad, mainly focusing on data capture and generating social media conversation. They even managed to get that so-called den of liberals at the BBC to cover it. Cameron will no doubt welcome a brief respite whilst his MPs taunt Labour and Liberal Democrats on the twittersphere instead of infighting. However, a referendum in 2017 isn’t a very compelling call to arms when there are serious doubts about the Conservatives ability to win the next election.

If we ever do get to the point of a referendum, the In and Out camps may have trouble finding suitable web domains to mount their arguments on. The internet is still littered with examples of old campaigns from the last Euro elections and beyond – No2EU for example seems to be operated by Bob Crow, not a natural bedfellow for UKIP and right wing Conservatives…

No, this isn’t a post about TV weathermen – it’s about the virtual cloud of course. The internet continues to show a never-ending capacity to change the way we do business and communicate with each other.

One particular example caught my eye this week. The Economist ‘The Workforce In The Cloud’ reports that online labour exchanges have begun to influence the way countries’ labour force are organised at a fundamental level.

Areas such as translation, online content creation and other information based services are obvious choices for an online reputation exchange that allows businesses to get the best price for their work. But it isn’t just information technology that has seen this trend. Some of the least likely sectors to be digitally savvy, such as construction, have labour exchanges such as MyBuilder.com which enable you to locate, use and rate tradesman much in the way you would a holiday on tripadvisor.

The downside? Well not everyone wants to work freelance, and if such a system were adopted on a mass scale it would almost certainly undermine employment rights. But, used intelligently, it can reward the best freelancers and improve the level of information and choice open to consumers and businesses seeking a range of ad hoc services.