Those industrious wonks at Ofcom have been at it again. The new edition of the snappily-named ‘UK Audience Attitudes to the Broadcast Media’ emerged last week – both as a whopping report or in a bite sized deck…of 112 slides. So, what do these mounds of stats tell us? Well, we have become a bit [...]
Guest Blog: Bird flu – is there anything to fear, other than fear itself?
Special guest blog from Open Road Associate, Simon Taylor Pandemics and bird flu are back in the news, and visits to Chinese poultry markets probably should be off the tourist trail for a while. However it does raise the question of corporate crisis preparedness, because whilst the risk to staff and executives directly may be [...]
Interactive Pontifficator
The Guardian has a reputation for interactive articles, but this week they have excelled with the interactive Pontifficator. This allows you to choose qualities you would like to see in the next Pope, to work out which candidate suits you best . You start with 115 candidates and gradually add categories/qualities until you are left [...]
Mr Wolfdog, Executive Director for Marketing
One of my favourite adverts ever is from Old Spice. It’s the one which starts ‘Hello, ladies, look at your man, now back to me’ . You know the one. Then there’s also another variation and another… These adverts are great because Old Spice is frank about trying to get you to buy the product, [...]
Out-Foxed
Liam Fox was at the IEA this morning laying out a predictably Thatcherite plan for reviving the economy. So far, so good: tax cuts, welfare spending cuts, government budget frozen, CGT temporarily reduced to zero etc. Not original, but like many unoriginal things, pretty much what the country requires. On arriving Salieri was struck by [...]
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