Tuesday Mar 11th 2008
Opinion Research has its limits
Now don’t get me wrong. Opinion research is extremely important and useful. Hell, we do it here (rather well we like to think.)
But in order to get the best value from it and avoid the pitfalls, it has to be interpreted well, you need to be aware of its limits, what it is good at doing and what it cannot do and lastly, you need to bear in mind that occasionally it can get it wrong.
Coriolanus | 2:37pm |
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