Tuesday Jan 22nd 2008
The BA crash and the media
Guest blog from Andrew Caesar-Gordon, managing director of Electric Airwaves, a leading media, crisis and presentation training agency. www.electricairwaves.com
Last Thursday’s crash of a British Airways Boeing 777 at Heathrow Airport should have been a media disaster for BA. Yet within 24 hours, BA had turned its worst accident in 32 years into a PR triumph. It has emerged with reputation enhanced and several key messages/ implied competitor differentiations firmly locked in the public consciousness. How did they do it?
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