Monday Jun 2nd 2008
Will CSR wither in a downturn?
Climate change, sustainability and CSR have had higher profiles in the last few years than ever before.
Major companies like M&S, Sky, HSBC, B&Q and others have developed major new CSR and sustainability programmes. David Cameron famously went to the Arctic to have his photo taken with the huskies. Labour has introduced the world’s first legislative binding commitments on climate change and Gordon Brown commissioned the Stern review. Level of public interest rose.
But now with the economy slowing down, the credit crunch biting, food prices, oil and energy prices rising rapidly, more bread and butter concerns have taken over as the main priorities. When your disposable income is down, you are struggling to pay your bills and you are concerned for your future financial security, do you care as much about the planet?
Will interest in climate change, sustainability and CSR wither in a downturn?
Coriolanus | 3:08pm |
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