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November 15th 2007
Business sustainability forum Base has appointed Open Road to build its profile ahead of its first event next October at London’s ExCeL centre. The forum is backed by businesses, NGOs and government.
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BMRA APPOINTS OPEN ROAD AS PUBLIC AFFAIRS ADVISERS
November 1st 2007
Open Road has been appointed as the retained public affairs consultancy for the British Metals Recycling Association (BMRA) after a competitive pitch.
Open Road will be working with BMRA on its response a range of major UK and EU environmental legislation and regulation including End of Life Vehicles, Waste Electrical and Electronic Equipment (WEEE), the Transfrontier Shipment of Waste regulations, the Waste Framework Directive and the Environment Agency’s Environment Permitting Programme.
The UK metals recycling industry has a turnover of £4 billion and recycles 15 million tonnes of metal every year. Recycling metals reduces the pressure on landfill, reduces the demand for new raw materials, reduces greenhouse gas emissions and helps the UK to meet EU recycling and environmental targets.
The industry recycles two million cars a year, more than any other EU country, five billion food and drink cans and three and a half million white goods. 40 per cent of the steel and aluminium used in the UK is made from metal recovered from these and other sources. The industry also makes a significant contribution to UK exports. 60 per cent of recovered metals are exported, with markets throughout the world.
Lindsay Millington, Director General of the BMRA, said:
“The industry has been recycling for over a hundred years, long before the UK and the EU started to focus on recovering materials from waste. We are making a massive contribution to meeting UK and EU environmental and recycling targets. But we are caught by too much one size fits all legislation and regulation and we believe that recycled metals should not be classified as waste but more accurately as a valuable secondary raw material.
“We wanted an agency that understands environmental issues and that can work on both UK and EU issues. We were impressed by Open Road’s credentials and approach and look forward to working together.”
Graham McMillan, chief executive of Open Road, said:
“BMRA faces a huge range of challenges with both UK and EU environmental legislation and regulation. We look forward to helping them develop their public affairs across the board and in particular their relationships in the UK and European Parliament.”
Open Road is a corporate communications consultancy specialising in public relations, public affairs and corporate responsibility. It was founded in January 2007 by Graham McMillan, Victoria Tate, Martin Le Jeune and Nick DeLuca. Its other clients include HSBC and Sky.
For further information and / or photographs please contact Graham McMillan on 020 7812 6841 or 0772 0772 909 or Lindsay Millington of BMRA on 01480 455249 or 07970 769979.
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