Pru finishes UK review by handing account to Open Road
January 4th 2010
FTSE 100 insurance giant Prudential has completed its review of its group public affairs account, appointing Open Road to handle the business.
The agency will take over the account from long-time incumbent Lexington Communications, which was one of five agencies latterly in the running for the new contract.
The review started a few months ago (PAN, Oct) and was overseen by director of group public affairs Miles Celic, who moved to Pru earlier this year from HSBC (PAN, Apr).
Open Road has been working for Pru for the past six months on a separate contract, having been appointed this summer to undertake a ‘global stakeholder audit’ (PAN, July).
Source: Public Affairs News