Last year Open Road produced a report on the level of influence wielded by different media outlets and commentators.
We’ve spotted another interesting analysis by Rippla which compares the amount of news content readers are sharing on social media.
Comparing the top 10 UK news and broadcast media (It doesn’t include The Times which is behind paywall) there are some very clear winners.
When it comes to ‘likes’ and shares on Facebook The Guardian, Daily Mail and BBC make up a whopping 85% of all stories shared.
The BBC takes 55% of all tweets about articles. The Guardian follows with 20% and Telegraph with 10%. The Daily Mail gets under 8% of RTs.
Also the amount of content shared on Facebook is many times larger than that on Twitter. The number of likes/shares about an article is about 250 times the number of tweets sent.
This picture does tend to reinforce what we already know about the relative strength of our traditional media outlets in adapting to digital. Some are streets ahead in terms of online readership and footprint whilst others have held on to their paper circulations better. Others like the Daily Mail have built up an online lead in areas like showbiz which really aids their online readership figures.